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Press Releases

March 2003
Amy’s Introduces New Tofu Scramble in A Pocket Sandwich
Healthy Morning Meal is Vegan, Cholesterol Free – In Stores Now

Santa Rosa, California -- -- Amy's Kitchen, the nation's top-selling brand of frozen natural and organic vegetarian meals introduces Amy’s Tofu Scramble in A Pocket Sandwich, a hearty, satisfying 4-ounce vegan and cholesterol free breakfast. The Tofu Scramble is available in the frozen foods section of most Whole Foods, Wild Oats and other natural foods stores with a suggested retail price of $1.99.

The idea for this healthy, super convenient breakfast comes from Amy’s grandma who enjoys scrambled tofu and toast for breakfast every morning. The chefs at Amy’s Kitchen added golden tumeric and bits of flavorful sautéed organic vegetables including onions, broccoli, tomatoes, shiitake mushrooms and bell peppers to tofu. Then they wrapped it up in an easy to hold and eat wheat crust – creating Amy’s latest healthy pocket sandwich.

The Tofu Scramble in a Pocket Sandwich is the eighth new flavor in Amy’s line of pocket sandwiches, which also includes: Vegetarian Pizza in a Pocket Sandwich, Spinach Feta in a Pocket Sandwich, Cheese Pizza in a Pocket Sandwich, Soy Cheeze Pizza in a Pocket Sandwich, Roasted Vegetables in a Pocket Sandwich, Broccoli & Cheese in a Pocket Sandwich, and Vegetable Pie in a Pocket Sandwich.

All varieties are vegetarian and do not contain genetically modified organisms or unpronounceable additives. Each pocket sandwich is 4 ounces and is ready to eat after being heated in a conventional oven or microwave.

The pockets sandwiches are part of a growing family of all natural and organic convenience foods offered by Amy's Kitchen. Prized for their quality ingredients, taste and wide variety, Amy's Kitchen products have successfully transitioned from a natural foods niche brand to mainstream supermarket staple.

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