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August 2008 >>Source: RFF
Retailer
The 'Amy's Kitchen' Kid Tells All
By Warren Thayer
'When i was little, I used to sneak over to my friends
house to eat Jif peanut.'
Amy Berliner, the kid made famous by Amy's Kitchen, has just turned 21 and is about to start her junior year at Stanford. We figured it was time to catch up with her and see what frozen food celebrity is like, and whether she secretly craves Twinkies.
What's it been like having a frozen food line named after
you for your whole life?
Actually, I don't know what life is like without having a
product named after you. When I was little, it was really cool having
my name on the box, and as I got older and realized it was good for
people, and that made me happy. Certainly thankful that my name wasn't
on an oil company or something. When I was like three or four, my best
friend told me that the only way they could legally call it 'Amy's'
on the package was to have a little piece of me inside every box, and
that people secretly cut off little pieces of my hair at night when
I was sleeping and put it in the food. And I thought, 'Oh, no!' l believed
him. You don't have to print that.
Aw, I really want to. Any other early memories?
I remember being in the factory. Sometimes I'd get up really
early with my dad, and I remember mixing the sauce with him. All I
ever ate was the vegetable pot pie, because it was the only thing around.
It was our first product. I actually had it this morning for breakfast.
I eat real food for breakfast, otherwise I'm starving later.
Did kids tease you at all?
No, kids never teased me at all about Amy's. They thought
it was cool. But they did tease me about being vegetarian. They tried
to sneak meat into my food.
Have you been involved in developing new products?
I've done that my whole life. When I was little, my parents
would say, 'Amy, invite your friends over for a taste test.' And the
kids would say 'More salt,' or 'More cheese'. I interned at Amy's and
helped develop Nacho Snacks, and suggested a new vegan product that's
about to come out. I've helped my mom out with most photo shoots for
new packaging, in San Francisco. I'd help with the design and go shopping
with her for props.
What were the most unusual props you ever bought?
Nothing unusual, really. For the kids' meals, we just went
into the attic and got out my old toy boxes. So if you look at the
packages of kids' meals, those are all my old toys. I can tell you
stories about all of them. Like one of the packages has a bobbing-head
turtle. I have a whole collection of them; I used to go to Mexico every
year and would buy them down there.
Are you a closet junk food junkie? Do you scarf down Twinkies?
When I was little, I used to sneak over to my friend's house
to eat Jif peanut butter. My mom made me eat organic peanut butter,
which never tastes the same. I loved it on Wonder Bread, not the organic
sprout bread we had at home. Now it (Jif and Wonder Bread) grosses
me out but I loved it then.
Do you have any brothers or sisters?
No. Good thing, huh? Otherwise, they'd have had to call it "Amy's
and Fred's" or something.
June 2008 >>Source: Prevention
Magazine
Flat Belly Foods: Cereal
Amy's Organic Bowls Steel Cut Oats Hot Cereal
Whole grain steel-cut oats retain more flavor than rolled
or instant oats but typically take more than 30 minutes to cook. This
bowl is ready in 5 from the microwave; 200 calories, 5g fiber (20%
DV), and 6g of protein per single serving bowl.
June 2008 >>Source: Womens
Health / Mens
Health
Healthy Reviews
June 12 2008 >>Source: Wall
Street Journal
Swapping In Wheat Crust
By Joseph De Avila
Food makers are trying to take some guilt out of gorging on pizza.
They are launching a slew of pies with whole wheat and whole grain crusts. But while the pizzas may be a little bit healthier, they tend to have a similar number of calories and grams of fat per serving. (And a word of warning: A serving is often just one third or one-half of the pie.)
We fired up our ovens and baked four different frozen pizzas. The quality of the pies we tasted ranged from fantastic to less than appetizing. Here's how they measured up.
Amy's Kitchen Cheese and Pesto Pizza with Whole Wheat Crust
Price/Availability: $6.39; amyskitchen.com
Calories/Total Fat: 360 calories/18grams of fat
per serving.
Comment: Amy's frozen pizza was outstanding. The pesto and tomato sauce combination was a nice change from standard pizza sauce. We could only faintly taste the wheat in the crust. The pies are fairly small; there area only three servings per pie. We had to fight off urges to eat the entire pizza in one sitting.
May 2008 >>Source: Body
+ Soul
Taste Test: Veggie Burgers
Andy, Rachel, Amy and Amy's Kitchen can be seen on these upcoming television shows;
"Big Ideas for a Small Planet" will be featuring Amy's Kitchen on the Sundance Channel Tuesday April 29, 2008 at 9pm (Eastern & Pacific).
The Discovery Channel will feature our Kids Meals on their new show, "Factory Made” on Wednesday, May 14th at 10pm EST.
Then two shows on the Food Network will also showcase Amy's. "Unwrapped" will air their episode entitled, "Can it" on June 2 at 9pm (E/P) where they show everything about Amy's chili. Then on June 16 at 9pm (E/P), "Unwrapped-Cozy Cuisine" will highlight our ultimate comfort food, Macaroni & Cheese.
AND, if you happen to live in the San Francisco Bay area, the local CBS station has a great show, "Eye on the Bay". We'll have the airdate soon! Tune in and let us know what you think!
March 2008 >>Source: Everyday
with Rachel Ray
Winner's Circle
We
taste-tested dozen of frozen pizzas-these top scoring pies really deliver:
Best Crust
Amy's Kitchen 3 Cheese Pizza with Cornmeal
Crust
Freezers aren't always kind to pizza crust--many we tasted were too
doughy, too dense or too limp. But judges loved this unique recipe,
noting the "great cornmeal texture." Cheese lovers will like
this one, too--it's topped with mozzarella, parmesan and goat cheese,
plus chopped tomatoes.
February 2008 >>Source: Hungry
Girl
Amy's Multi-Grain Hot Cereal Bowl
We typically don't do backflips over hot cereal, because we usually
don't find the portion sizes satisfying enough. However, we were more
than pleasantly surprised when we tried this new b-fast bowl from Amy's.
The cereal is REALLY delicious (we added some sugar-free maple syrup
to it, to make it even yummier!), and the portion size was pretty big
-- definitely satisfying enough for breakfast. Whoever is in charge
of 
development over at Amy's has some ROCKIN' tastebuds, because all
of the products that come out of that kitchen taste SO good . This
bowl is a GREAT way to get a hot breakfast in at home -- or at the
office. And the nutritionals are right on target, too (4g fiber!).
Two yums up!!! BTW, Amy's breakfast bowls also come in Cream of Rice,
Rolled Oats, and Steel-Cut Oats (we've tried 'em all, but this is our
fave!). Look for them in the freezer aisle.
Overall Score: 9. Actually backflip-worthy.
PER SERVING (1 bowl): 180 calories, 1.5g fat, 260mg sodium, 34g carbs, 4g fiber, 8g sugars, 4g protein -- POINTS® value 3*
January 11th, 2008 >> Source: Plush
Puffs Blog
Amy’s Kitchen - Roasted Vegetable Pizza
OK,
the Fancy Food Show hasn’t started yet, but I want to post about
our new favorite pizza - the Roasted Vegetable Pizza from Amy’s
Kitchen. No cheese on top of this one, but topped with shiitake mushrooms,
roasted red peppers, sweet onions, and marinated artichoke hearts.
And I think it’s the artichoke hearts that really put this one
over the top for me. I wish we had a bigger freezer to hold more of
these.
January 2008 >> Source: Women's
Health
Women's Health Names 100 Best Packaged foods for Women.
It includes:
FROZEN VEGETARIAN DINNER
Amy's Brown Rice & Vegetables Bowl
Even meat eaters will love the Asian flavor.
Per bowl: 260 calories, 9 g fat (1 g saturated), 550 mg sodium, 36
g carbohydrates, 5 g fiber, 9 g protein
Benefit: Fights cancer
FROZEN VEGETABLE PIZZA
Amy's Roasted Vegetable Pizza
Low fat with bright, sweet veggies.
Per 1/3 pizza: 270 calories, 9 g fat (1.5 g saturated), 490 mg sodium,
42 g carbohydrates, 2 g fiber, 6 g protein
Benefit: Fights heart disease
CANNED SOUP
Amy's Organic Lentil Vegetable Soup Light in Sodium
Organic vegetables and notably low sodium.
Per cup: 150 calories, 4 g fat (0.5 g saturated), 340 mg sodium, 23
g carbohydrates, 6 g fiber, 7 g protein
Benefits: Fights heart disease, Promotes weight loss
November 2007 >> Source: Shape
Magazine
What's in Elizabeth Hasselbeck's shopping
cart?
This
bubbly co-host of The View is an avid label reader, but she's
not simply scoping out fat grams and calories. "Last year I learned
that I had celiac disease, an autoimmune condition that leaves me unable
to digest gluten, a protein found in a lot of grains," says Hasselbeck,
who's expecting her second child this month. "Shopping is more of
a challenge these days, but I can still find delicious food."
She never has to worry about there being gluten in fruits and vegetables,
including her current favorite, green grapes. "As a kid, I loved the red ones from
my grandmother's vine," she says. "Now I prefer green because they're
more refreshing and tart."
Hasselbeck's
top protein sources–eggs, chicken, and turkey–are
also naturally gluten-free. In addition she relies on the
following speciality products: Amy's Bowls ($4; at all
supermarkets), Think Thin Bars ($2), and Pacific Organic
Free Range Chicken Broth ($3).
Elizabeth's Top Picks
"When my hubby orders takeout, I heat up an Amy's bowl."
December 2007 >> Source: Supermarket
Guru
Amy's Organic Chunky Tomato Bisque
Soup
As
organic products continue to become more and more popular with today’s
American shopper, companies like Amy’s are keeping up with the
trend. Not only is this tasty soup USDA certified organic, but you
also notice that where soups tend to be high in sodium, this one contains
about half that of most brands. (Amy’s tomato soup contains 340mg
of sodium per serving, other supermarket brands can contain as much
as 760mg per serving.) You won’t have to worry about this soup
containing high fructose corn syrup, MSG, or any other unnatural ingredients.
You’ll have to pay about a dollar more than you’re used
to paying for tomato soup, but the nutritional benefits are worth the
higher price! Retails for about $2.89.
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