September 8th 2003 >> Source: CNN
Money
The Price of a Healthy Pizza
How much does it cost to go organic?
New York (CNN/Money) - Thirty years ago, many Americans
might have thought of "organic food" as something
they served for supper at the commune. Today, thanks to the
hoopla about the health benefits of organic food, even the
most staid people are adding it to their daily menus.
Between 1980 and 2000, Americans increased their organic foods
purchases a hundredfold. This year, according to the Department
of Agriculture (USDA), sales will reach $13 billion.
Sporting a gaudy average annual growth rate of more than 20
percent per year for the past 10 years, organic food production
is the fastest growing sector of U.S. agriculture.
If anything is holding the sales of organic food sales back,
however, it's the expense. According to a survey by eBrain
Market Research, 67 percent of Americans said price was a barrier
to buying organic foods.
Organic foods cost more because they're grown without artificial
fertilizers, and they employ natural pest and weed controls,
promoting biodiversity and improving soils. All that is much
more labor intensive -- and expensive -- than conventional
farming.
Just how much more buying organic would add to your food bill?
For an answer, the Organic Trade Association (OTA) recruited
the help of environmental activist and organic food advocate,
Sandra Steingraber...
— Les Christie
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