April 20th 2003 >> Source: UExpress
WHAT'S NEW ON THE GROCERS' SHELVES

Amy's Bowls. Santa Fe Enchilada, Teriyaki, Stuffed Pasta Shells, and Brown Rice & Vegetables. $3.50 per 10-ounce frozen bowl.

Bonnie: Amy's Kitchen is playing follow the leader once again. She introduced pocket sandwiches that are like Hot Pockets, Toaster Pops that are like Pillsbury Toaster Strudel and, now, bowl entrees like the ones from Stouffer's, Uncle Ben's and Healthy Choice. But Amy's are not just like them.

The big difference? Amy's bowls are all-organic, high in fiber and rich in nutrients. The Santa Fe Enchilada bowl serves up an amazing 10 grams of fiber, or more than two-thirds of what's recommended for a day. That's more fiber in one serving than in any frozen entree I've seen. This bowl is also tasty and provides a decent source of vitamins A and C, calcium and iron. I also liked her pasta shells stuffed with broccoli, spinach, cheese and 5 grams of fiber.

Amy's Bowls are nutritionally similar to Healthy Choice's, but are higher in fiber and much lower in sodium than frozen bowl meals from Stouffer's and Uncle Ben's.

Amy's Teriyaki and Brown Rice & Vegetables are also tasty and nourishing, but less mainstream because they contain chunks of tofu. I still recommend all of these.

Carolyn: Most people probably buy Amy's products for "Bonnie" reasons: i.e., they're organic, all-natural and nutritious. I buy them because they taste great. Amy's roasted vegetable pocket sandwich and gourmet organic pizzas meet or beat anything made by Hot Pockets, DiGiorno or Freschetta.

But these bowls are more typical of natural foods. In other words, they're hearty mush. Mushroom is the dominant flavor in both the Teriyaki and the Brown Rice & Vegetables. It makes both bowls taste gamey, despite their lack of meat. The stuffed shells are the most mainstream and the best, although they're not appreciably better than Celentano's.

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We didn’t set out to become the nation’s leading natural frozen food brand. All we wanted to do was create a business that would allow us to earn a living by providing convenient and tasty natural vegetarian meals for people like ourselves, who appreciated good food, but were often too busy to cook "from scratch".
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